I got into design In 1995 based on a need - my need. I needed promo materials and couldn't find anyone to deliver to my standards, so I just did it myself. That immediately led to others asking for me to design for their needs - and thus me - the designer was born. In 1999 I joined an SEO company and by adding user centered design principles added an immediate impact to the conversion rates of SEO sites.
Intermixing a few years of freelance work - in 2006 I joined Playboy's digital team and eventually lead the design teams tasked with the creative for nearly 60 web properties. From there, in 2011, a starup Mobile App Dev agency gave me the opportunity to work with diverse dev teams and close to 200 projects. Then, in 2015, a stint as the Strategic Design Director with an industry leading company aimed at transforming their industry through technology - which coincidently is a very complex proprietary BI tool that integrates 60+ features used by everyone from the front-line staff to the C-Suite shot-callers.
How often are these tools used?
While this isn't all I do - it certainly represents a lot of how I work.
The most exciting about being in UX is how fast technology moves the needle with what's possible. This constantly evolving space presents new challenges and problems to solve for. Additionally, users have become more immersed with technology and their needs, desires and ultimately demands have become more and more sophisticated.
Pocket Wine Journal
The Pocket Wine Journal helps wine lovers catalogue wines for any occasion, mood or palate. Users can search by winery, varietal, name, price and personal notes. They can even capture personal photos from their wine tasting experiences and share with friends. I did the UX and UI work for all platforms and worked with the dev teams to assure cohesive display.
MOSTBEST brings professionally reviewed venues to your fingertips. Professional reviews determine the best venues for Food, Nightlife & Hotels so travelers can pick the best. Unique UI designs were created for each device type while the overall UX remained consistent to give a cohesive experience no matter how a user connects.
Auto Dealership sales tool that uses BLE technology to identify the vehicle the user is looking at and provides detailed info on features, options and upgrades in real-time in the device. The biggest challenge on this project was refining the features based the user journeys to deliver a product that had only what the user wanted and needed.
I'm always open to new projects, so... Lets Chat!